Matus Hatala is a Product Designer with a background in web development and an interest in 3D design.

With over 6 years of professional experience designing apps & websites he's been fortunate enough to work with a large variety of clients, agencies and he often collaborates with other designers & creatives.

His work focuses on user satisfaction and making sure the product meets the company’s and user’s needs. He creates minimalistic, clean, and modern looking digital products.

He values design that has an impact on people's lives and society. He believes designers are becoming architects of human behavior and in many ways, they're influencing the perception and feelings of the people who come across their best work.

His ultimate goal as a designer is to help people and make their lives easier through technology and design.

As a designer who’s younger than 25 years old, he's been selected to join the Awwwards Young Jury panel and contribute to the community by scoring sites and to share his view on the next wave of digital design.

The Hague University of Applied Sciences
Studied User Experience Design

My portfolio → https://matushatala.com/work

Projects I'm proud of the most:

Fauna — The loyalty program that rewards you for choosing sustainable brands
04.2021 - Present
Leading design for an app that rewards you for making eco-friendly choices. Fauna automatically helps to make living sustainably more enjoyable and affordable with BankID. As a sole designer my responsibility is to turn complex ideas into simple, functional solutions for the users and make the app fun to use using gamification and behavioral psychology concepts. On a day-to-day basis I do prototyping, wireframing, design work on the app, website, marketing assets, illustrations, lottie animations, maintaining design system and perhaps most importantly constantly communicating with developers & the team.

Reach.live — Designing advanced event hosting platform from scratch
07.2020 - 04.2021
As a lead designer I worked on a startup called Reach.Live to design their new event hosting platform. During the first two months of the project I collaborated with two of my colleagues from A11 Studio. Reach.Live allows companies to host events and easily engage with their audience using features created to help them create memorable experiences. I specifically designed the latest interface of the web app, all of its features & technical parts, the whole branding website, dashboard interface, chat, Q&A community section, production & marketing assets, and many other components not mentioned above.

4ka — Enabling purchasing smartphones with your subscription plan
04.2020
As a contractor, while working at Syrup Advertising, I've worked on implementing a new feature that 4ka - one of the largest LTE network wireless providers in Slovakia was planning to roll out later that year. The challenge was to make a wireframe that would show how 4ka should display smartphones people can buy with their data subscriptions. My task was to design this process from start to right until the item is added to a shopping cart. Another challenge was to optimize the user experience of buying a mobile phone on 4ka's brand new website. The client was very pleased with my work and therefore this project was a success and is now implemented on their website. Although I couldn't change the UI, I think the website meets its purpose and is functional & easy to use.

Symbiosy by HB Reavis — Refreshing brand website
03.2020 - 05.2020
Symbiosy was looking to revamp their website. My task was to redesign their current website and update the content according to their requirements. I started with wireframes, then I moved to make a simple prototype, and finally, I designed a new user interface for their new, improved website.

Fitness App: In a Gym — Animation 3D scene
10.2019 - 11.2019
Fitness apps have to be easy to use. The goal is simple, you chose the workout you like and start working out. Oftentimes the workout consists of multiple exercises and users have to check out their phones all the time. But having to reach out for your phone at the gym, decreases the quality of your workout. In order to make the workout experience better, we have created a fitness app that transfers your workout to your smartwatch. Now, you have every exercise on your wrist, without getting distracted by your smartphone. My task was to design an environment to put the app animation in and animate the whole scene in 3D.

Mind Flex — Encouraging people to go to a gym
04.2019
Mind Flex is an AI assistant that helps and motivates people to actively workout and maintain their (mental) health. The goal was to make the user who feels insecure feel empowered and excited to go to the gym. I helped to define the product we designed with my colleagues. I also made the interactive prototype of the app Mind Flex and created a branding style with a logo.

To see more details, videos & images to the above mentioned projects and more, please visit → https://matushatala.com/work

The Perfect Proposal
LinkedIn
Issued May 2020 - No expiration date

The Complete Case Study
The Futur
Issued Apr 2020 - No expiration date

Empathy in UX Design
LinkedIn
Issued Feb 2020 - No expiration date

Graphic Design Foundations: Typography
LinkedIn
Issued Feb 2020 - No expiration date

Interaction Design for the Web
LinkedIn
Issued Feb 2020 - No expiration date

UX Foundations: Interaction Design
LinkedIn
Issued Feb 2020 - No expiration date

Fundamentals of Digital Marketing
Google
Issued Oct 2019 - No expiration date

Young Jury Member
Awwwards
Issued Jul 2019 - No expiration date

Visual hierarchy & spacing in webdesign
Skillshare
Issued Mar 2019 - No expiration date

Growth-Driven Design Certification
HubSpot Academy
Issued Feb 2020 - Expires Mar 2022