We are looking for a Search Engine Marketing specialist to join our marketing team. Our mission is to accelerate the company’s growth and position Slido as a top-of-mind brand on running great meetings. You will be responsible for strategy and management of paid and organic traffic. Your objective will be to continuously increase relevant traffic, monitor and increase ROI of paid traffic.

Your role

• Prepare and execute PPC and SEO strategy in collaboration with the technology and content team
• Track, report and analyze website traffic, PPC and SEO initiatives and campaigns daily
• Achieve maximum ROI in paid search campaigns by continuous optimization
• Effectively manage campaign expenses by staying on budget, appropriately estimating monthly costs
• Come up with creative strategies to increase relevant traffic
• Cooperate with colleagues from content and technology teams to improve SEO
• Optimize copy and landing pages for paid search engine marketing campaigns with the content team
• Continually discover, expand and optimize paid keywords
• Execute product and brand campaigns in collaboration with the rest of the marketing team
• Identify anomalies and emerging trends in traffic as well as its quality
• Monitor and report on competitors’ online activities

Your profile

• 3+ years of experience in SEO and PPC
• Experienced in performance marketing, conversion and online customer acquisition
• Being on top of trends and best search engine marketing practices
• Familiar with A/B and multivariate experiments
• Being able to form and execute strategies for paid and organic traffic
• Experience with Google Ads, Google Analytics, Facebook Ads is a must
• Experience with LinkedIn Ads, Twitter Ads, Quora Ads, Bing Ads, Ahrefs and Exponea is a big plus
• Experience with SaaS companies is a big plus
• Strong focus on execution paired with strategic thinking
• Excellent analytical skills
• Self-managed and effective at working across multiple cross-functional teams
• Strongly motivated person not afraid of a high-paced role