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Senior Creative Copywriter / Idea Maker

RESCO

Mesto: Bratislava

Typ: Full-time

Plat: od 1800 €


Dátum pridania: 15.10.2020

Spoločnosť Resco pôsobí na trhu už 20 rokov, je jedným z globálnych lídrov vo vývoji multiplatformových mobilných softvérových riešení. Resco Mobile CRM v súčasnosti používa viac ako 2500 firemných zákazníkov a ich počet každoročne narastá. Naše mobilné riešenia sú plne prispôsobiteľné a môžu byť implementovateľné s Microsoft Dynamics 365 a Salesforce alebo používané ako súčasť samostatnej platformy Resco Cloud.

Náplň práce

Resco is the leading provider of enterprise mobile solutions with over 2 500 clients and 200 000 users all over the world.

At Resco, we believe remarkable talent, enthusiasm, and inspirational friendly environment add up to great work. We’re looking for an open-minded thinker with excellent writing and research skills to become our full-time, in-house Copywriter/Idea maker. As a member of the creative team, you will write and edit copy for a variety of projects and channels (including web, print, video, direct marketing emails, digital ads and social media), working closely with Product Marketing Managers, Content and Design teams to brainstorm ideas, create concepts, and develop messaging. Knowledge of global B2B marketing and an affinity for IT is required to understand the industry, products/services, branding, and marketing goals.

Job Responsibilities:

• Deliver creative copywriting that addresses the needs, questions and pain points of various target audiences, customized per segment and per respective buyer persona
• Creation of original and compelling unique selling propositions and value propositions
• Campaign idea-making in collaboration with creative team or Art Director
• Prepare initial copy text for product pages and other materials, such as copy for campaign eblasts, newsletters, banners, Google search text ads, etc. - including copy for A/B testing
• Interpret creative direction and adapt points from creative briefs to develop and produce original high-engaging creative messaging that reflects our brand's voice
• Research and understand the client needs and target audiences
• Collaborate with Marketing, Sales, Product, Web Design and Content teams to help define communication plans for different business segments in line with their goals and projects (brand awareness/ lead-generation/ nurturing/ CLM, etc.) and deliver a variety of marketing materials
• Present copy concepts and final deliverables to internal team
• Revise copy based on internal feedback/direction
• Produce error-free content that adheres to the company's style guidelines
• Stay updated on appropriate style guidelines and brand voice for consistency in messaging
• Monitor competition and their assets, tactics, and strategies, with the aim of inspiration and implementation.

Požiadavky

• University education (Bachelor's degree)
• University education (Master's degree)
• Minimum 4-5 years professional copywriting experience with a portfolio of published work
• BSc/BA, MA or equivalent experience in Marketing, Journalism, English, Communications, or related discipline
• Highly creative and imaginative
• Exceptional writing, editing, proofreading and research skills
• Advanced English language (C1)
• Ability to work independently and with a team to meet deadlines
• Excellent organizational skills and multitasking ability
• Proficiency in Microsoft Word, Excel, and Adobe Acrobat Pro
• Experience working with content management systems, WordPress, etc.
• A keen eye for detail and appreciation of great design
• Have an interest in commerce, IT, and new advertising trends and techniques
• Understand different language styles that appeal to various target markets
• Be able to see other people's points of view and take on board feedback
• Enthusiastic, patient, and self-motivated

Following experience and skills below are a plus:
• Knowledge of online content strategy
• Solid understanding of SEO concepts
• Social media or content marketing experience

Ponúkame

• Work for the IT company of the year 2014, 3rd most profitable IT company of 2015, and in 2018 Gartner recognized Resco in its Gartner's Magic Quadrant for Mobile Application Development Platforms. We deliver mobile solutions to customers such as Heineken, Bridgestone, Danone, Bayer CropScience, Husqvarna, KPMG Switzerland, and 2,500+ others
• International work environment
• Trainings, language courses & international conferences
• Relaxed and informal culture
• Spring, summer, autumn & winter company events
• Flexible working hours
• Attractive bonus system
• MultiSport card - squash, tennis, badminton, gym, spa & countless other sports and activities

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