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RESCO

Product Marketing Manager

MestoBratislava

FormaFull-time

Platod 2300 €

TypTPP

Úroveň

Aktualizované09.01.2023

Spoločnosť Resco pôsobí na trhu už 20 rokov, je jedným z globálnych lídrov vo vývoji multiplatformových mobilných softvérových riešení. Resco Mobile CRM v súčasnosti používa viac ako 2000 firemných zákazníkov a ich počet každoročne narastá. Naše mobilné riešenia sú plne prispôsobiteľné a môžu byť implementovateľné s Microsoft Dynamics 365 a Salesforce alebo používané ako súčasť samostatnej platformy Resco Cloud.

Náplň práce

Resco is the leading provider of mobile enterprise solutions with over 2 000 clients and 200 000 users worldwide. We build software tools to digitize mobile processes making our clients' operations more efficient, streamlined, and safe.

We are looking for an experienced Product Marketing Manager to take on the challenge of promoting innovative products for a technology company with a global audience.

You are a team player, collaborating and acting across various organizational functions. Strong communication skills are key to success in this role. You will communicate with all company areas — marketing, sales, product, customer success, and senior leadership.

You will translate your experience and deep understanding of marketing communication, our products, and customer analysis into developing efficient communication strategies and compelling product messaging.

Job Responsibilities:

• Develop and implement effective product marketing strategies, programs, and tactics
• Develop and continuously improve the main product message and target group definition (target group segmentation, buyer personas, USP, value propositions)
• Lead leads, opportunities, and customers feedback collection, directly and in cooperation with sales representatives
• Gain insight into customer pains and gains related to the product, untapped opportunities, and buyer personas
• Follow and analyze market trends to position products
• Craft compelling product messaging across marketing channels (landing pages, ad campaigns)
• Plan, overview, and evaluate campaigns using relevant KPIs (leads, etc.) and feedback from existing and prospective customers
• Work with various teams (marketing, design, content, acquisition, product, sales) to create and implement strategies
• Actively create product content plan, including case studies, product pages, blog posts, e-books, and video content
• Speak and present both internally and externally to promote the story of our product
• Plan and manage assigned marketing budget and approval process

Požiadavky

Requirements for the employee

Education:

Follow-up/Higher Professional Education
University education (Bachelor's degree)
University education (Master's degree)

Language skills:
English - Advanced (C1)

Other knowledge:
Microsoft Office - advanced

Essential:

You are a team player. You have a passion for marketing communication and understanding customer needs. You can work across a variety of organizational functions.

• Strategic thinker with a vision
• Strong planning and organizational skills
• Personal drive to execute and deliver business results
• Previous work experience as a Product Marketing Manager, Brand Manager, or at a similar role. Preferably in a global SaaS B2B environment.
• Effective communication and presentation skills in English
• Analytical mind and sharp problem-solving

Desirable:

• Experience with global B2B lead generation, ABM and marketing automation (e.g., Marketo)
• Copywriting skills in English
• Knowledge of web and campaign analytics tools (Google Analytics, Google Ads, Google Data Studio SemRush)
• Understanding of CRM domain
• Experience with Field Service or Field Sales use cases

Ponúkame

• Work for the IT company of the year 2014, 3rd most profitable IT company of 2015, and help us deliver mobile solutions to customers such as UNHCR, Heineken, Dräger, Kemp & Lauritzen, Danone, Bayer CropScience, Husqvarna, and 2000+
• International work environment
• Training, language courses & international conferences
• Relaxed and informal culture
• Spring, summer, autumn & winter company events
• Flexible working hours
• Attractive bonus system
• MultiSport card - squash, tennis, badminton, gym, spa & countless other sports and activities

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